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Recently, the US Internet canvas shoe retailer BucketFeet announced the completion of $ 7.5 million in Series A financing. This family-oriented products to canvas shoes, priced at $ 68 to 98 men giuseppe zanotti a pair (about RMB 400 to 600 yuan), not cheap, they are actually good at using the Internet secret story, and this story is both tall on, and ground gas!
BucketFeet founded in 2011, is the founder and Aaron Firestein Raaja Nemani met in a backpack trip, when the Aaron Firestein has a modicum of success: he designed a decorative pattern canvas shoes for sale worldwide.
BucketFeet founding philosophy is to build relationships between people giuseppe zanotti leather shoes through art. Each pair of shoes has the artist behind the design of the story, and it is these designers from around the world, in order to be resonating with consumers, with different design style canvas shoes to express themselves and share their own designers and through social media the story, incidentally, for BucketFeet do branding. "Artists theme" stories and experiences is essential for branding, which is different from other brands BucketFeet highlights.
The size of full-time employees in new giuseppe zanotti shoes the past two months, BucketFeet doubled;
Produced by the company's artistic sneakers are sold in over 20 countries, and nearly half of the total sales overseas sales;
Cooperation over 12,000 artists, fans on social media totaling more than 24 million, effectively promoting BucketFeet brand marketing.
$ 7.5 million round of financing led by venture capital investment company giuseppe zanotti low top Jumpstart Ventures, party with the cast include: the famous household brand Crate & Barrel founder and former CEO Gordon Segal, Listen Ventures founder Jeff Cantalupo, international distributors and Livongo Health's CEO Yunsan Glen Tullman. Up to now, BucketFeet has accumulated $ 13.4 million financing.
BucketFeet in the last round of financing,zip shoes investor participation include two co-founders of the famous men's electricity supplier Bonobos the Internet Andy Dunn (Bonobos when he was the CEO) and Brian Spaly (Trunk Club is currently the CEO).
For this financing, Jumpstart Ventures founder and executive director, said Rishi Shah, BucketFeet brand has established influence in the world, which is unmatched by many brands, and therefore has the potential to white giuseppe zanotti shoes redefine the consumer BucketFeet motivation and brand design.